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The approach
From complexity to scale.
Every engagement follows the same 3 moves. I assess where the complexity sits, prioritise what matters most, and build the fixes with your team, not around it.
1
Assess
I map where complexity actually sits, across all 6 dimensions of the Scale Framework.
2
Prioritise
I rank what matters most now, so effort goes where it moves the business.
3
Build together
I work with your team to put the fixes in place, not around them.
Working together
Start with a clear picture.
Most engagements start with a Scale Assessment. It gives you an honest read on where you stand and a plan you can act on. From there, I scale the work to fit.
Entry offer
Scale Assessment
Remote-first. Focused scope. Clear findings.
— Interviews with your team
— Written findings across all 6 dimensions
— A prioritised action plan
— A leadership working session to align on next steps
1 to 4 weeks
from kickoff to action plan
Product and platform strategy
Where the product and platform should go, and what it takes to get there.
Scaling initiative
Hands-on delivery of a specific scaling move, with your team.
Fractional or interim product leadership
Product leadership in place while you build or hire the permanent team.
Who you’d be working with
20 years of shipping B2B software.
I'm Martin. I have spent more than 20 years in B2B software, SaaS, fintech, healthtech and regtech, as product manager, Head of Product, fractional product leader and advisor. The work is strategic, and I stay close to execution. I work with the team through delivery, not just the decisions. Based in Vienna, working across DACH and beyond.
